Posting regular (and original) content is a veritable marketing gold mine for your business. You have a blog, right? You at least have a monthly newsletter, right? If you don’t, you have it on your to-do list, right? If you don’t, it’s okay. For now. Just breathe. Then read on. Why? Because you if you aren’t posting regular content you are missing out! Consistently posting … Continue reading →
Sure, social media is viewed as a brain drain and time-sucker by hoards of people because they don’t know how to use it. They focus on promote-promote-promote instead of providing value, and then wonder why they’re not getting the results they’re after. There are countless tutorials, self-study programs, and teleseminars on the hottest new way to market your business using (insert social media platform here). … Continue reading →
True, we live in a digital world, but still nothing quite beats a face-to-face meeting. There’s something about being able to look into another’s eyes, read their body language, and feel their intention that solidifies relationships faster than any other approach. Which is why I implore you to get out in the world and connect with real, live people. Attend networking and speaking engagements, but … Continue reading →
Relationships are so important in every aspect of life. No matter where you go or what you do, relationships are at the core of everything. This is especially true in the business world. Sometimes we forget, but quite honestly, the core of your successful business is your relationship with your clients. In fact, your relationship with clients can make or break the successful expansion of … Continue reading →
As a successful business owner you want nothing more than to thrive by doing what you do best. You want to be of service to your clients and to be valued for that. You want to see the fruits of your labor rewarded. You want to make a good living doing what you love. Of course you do! I do, too. But not everyone is … Continue reading →
Authenticity has never been out of business style, as it were, but it is certainly en vogue now. Everywhere you turn some business guru or marketing maven is telling you to be your most authentic self. And now, here I am, telling you it’s essential to your business success that you are authentic. But what does that even mean – authenticity, being your most authentic … Continue reading →
Let’s start with what a complimentary consultation is not. It is not a place to give away free coaching, consulting, or services. In my business philosophy, a complimentary consultation is not a place for a ‘hard sell’ either. The purpose of a complimentary consultation, also referred to as a discovery session, strategy session, sample session, get acquainted call, etc., is for you and your potential … Continue reading →
Many people feel content to sit back and let others lead. But if you are to be the CEO and head of your business, you must also become a leader of others. In fact, when you embrace and exercise your leadership qualities, your business will grow substantially. Ah, but it’s not so simple, being a leader if it doesn’t come naturally to you. Have no … Continue reading →
The three Cs are key to growing and building your business. No, one of them isn’t cash (although you’ll find it’s a happy result). The three Cs I’m talking about are Community, Collaboration, and Celebration. Without these, you’ll find yourself out there in the vast land of entrepreneurs, fumbling and flailing – all alone. So why did I choose these three Cs? After all there … Continue reading →
Of course we all want our clients to succeed. They win; we win. Part of our job as service providers is to build the confidence of those we serve so that they may go out and better help others. It’s a wonderful cycle. Let it begin with you. But we’ve all had that client who just couldn’t get out of their own way and SEE … Continue reading →
